Disney Sports Media Coverage

Yahoo! Travel (Jan. 2015) The Star Wars Half-Marathon Weekend at Disneyland isn’t just about a race, it’s the Venn diagram intersection of Star Wars enthusiasts and serious runners. You might think that would be a tiny sliver of the population.  You would be very wrong. Thousands gathered for this past weekend’s journey to a galaxy far, far away that included the Star Wars Half Marathon, Star Wars 10K and Star Wars 5K, and the runDisney Kid Races.

Orange County Register (Jan. 2015) Princess Leia, the Jedi and even Darth Vader and his Imperial Stormtroopers joined forces Sunday when a popular sci-fi franchise about a galaxy far, far away took over the Disneyland Resort. More than 12,200 runners participated in Disney’s first Star Wars Half Marathon. They were among the 23,000 people to come together in the inaugural Star Wars-themed running weekend, which included a kids race, a 5K and a 10K over four days.

Globo (Jan. 2015) Corinthians striker [Paolo Guerrero] was awarded [the MVP Mickey trophy] thanks to the votes of experts from German clubs, Peter Stoger of 1.FC Koln, and Roger Schmidt of Bayer Leverkusen. The Mickey trophy was the result of a partnership with Disney, which promoted and hosted part of the Florida tournament. Corinthians, Fluminense and German players attended an event at Magic Kingdom Park.

Examiner (Sept. 2014) The Disney Experience is synonymous with pleasure. Walt’s famously stated ambition was for people to come to his happy place and have fun. Mellifluous music, the irresistible scent of caramel apples, brightly lit Mickey-balloon bouquets, the clopping hooves of draft Clydesdales; every immaculate detail of the parks emphasizes this indelible spirit. That the forces comprising runDisney have molded a difficult, sometimes unpleasant activity into something so loyally wonderful is a testament to clear brilliance, and pays honor to Walt Disney’s legacy and endearing dream.

Journeys Magazine (Aug. 2014) The Happiest Place on Earth just got a whole lot sportier with a full range of Disney-themed races, including a marathon, half marathon, and a very “Goofy” 5K family fun run. Tour the theme parks and pose for plenty of photo ops along the way. The Walt Disney World Marathon is the final race of the weekend where you can complete the most magical 26.2 miles on Earth and run through all four Walt Disney World Theme Parks, starting at Epcot, continuing on to the Magic Kingdom Park, Disney’s Animal Kingdom Park and Disney’s Hollywood Studios before an exhilarating finish back at Epcot.

Shape  (Feb. 2014) Only at Disney can you find princesses and fairies, villains and monsters, animals and aliens, and everyday men, women, and kids running side by side. And with more than 163,000 participating in 26 runDisney races every year, the series has developed a bit of a cult following. Here are the top reasons runners are so mad about a mouse.

GQ (Oct. 2013) Last year, when the boys were still Pee Wees, they crushed everybody, every game, everywhere, earning the regional championship and the coveted trip to Disney, where, every December, elite teams from across the country come to the ESPN Wide World of Sports Complex and compete in the Pop Warner Super Bowl.

The Orlando Sentinel (June 2012) Even among the hordes of British travelers who annually descend on Walt Disney World, these three U.K. athletes stand out: the former captains of the national soccer teams in Wales and Northern Ireland, and the starting goalkeeper from England’s 2006 World Cup squad.

Fox Sports Florida (May 2012) You can pick him out from across the vast infield by simply looking for the beige straw hat – an iconic image in the elite world of track and field that flourishes here in the distant corner of a far different world, Disney.

The Washington Times (Oct. 2011) 8,268 finishers. 13.1 miles. Three theme parks. And one magical race. This self-proclaimed Disney girl—my dog’s name is Cinderella after all—finally did it. I ran my first runDisney race. Disney’s Wine & Dine Half Marathon on Oct. 1 did not disappoint. It was everything the little girl in me hoped it would be.

ESPN the Magazine-Mexico (July 2011) El mundo mágico de Walt Disney World tiene un lugar especial para todos los aficionados al deporte. ESPN Wide World of Sports Complex es más que un centro hotelero con 27 mil habitaciones, albercas y gimnasios, es con sus 93 hectáreas el complejo deportivo más grande del planeta.

Athlon Sports Golf Magazine (March 2011) A bunker shaped like Mickey Mouse? Yep, that magical mouse is seemingly everywhere at Walt Disney World Resort near Orlando. The sand trap guarding the green of the par-3 sixth hole of the Magnolia course is one of the few clues that you are playing golf on Disney’s sprawling 40-square-mile property in central Florida.

Sports Pro: Stadiums and Venues (Jan. 2011) Disney World does not immediately spring to mind when thinking of sports destinations. However the Disney-owned ESPN brand is hoping to change that perception, and has lent its name to one of the world’s most unique venues to pull it off.

Sports Travel Magazine (Dec. 2010) The Disney Soccer Showcase made its debut in 2000 with 64 boys’ and girls’ teams competing against one another. It has grown to include more than 500 teams playing on pro-quality fields, under lights and in front of television cameras.

Destinations of the World (March 2010) Disney isn’t renowned for its investments in athletics, but at the heart of the business model behind its colossal Disney World vacation complex lies a sports facility with 250,000 athletes competing there annually. This is no Mickey Mouse investment says Christian Sylt.

The Houston Chronicle (Feb. 2009) Paul Berry, San Antonio businessman, walked through the gates of Disney’s Wide World of Sports complex and found himself overcome with childlike wonder. Mickey and Goofy were nowhere to be seen. But for the adult-league baseball player, here for a national tournament, it was a magic kingdom nevertheless. 

SportsBusiness International (Dec. 2008) Perhaps the most significant initiative for 2009 is the rebranding of the sports complex with the ESPN brand, creating an entertaining and immersive experience for youth athletes competing here that will leave them feeling like they’ve reached the “big time.” 

PanStadia (June 2007) Disney’s Wide World of Sports complex celebrated its tenth anniversary this year, having seen more than one and a half million athletes and sports enthusiasts compete here since it first opened in 1997.

SportsBusiness International (March 2007) Fairytale venues: Disney’s Wide World of Sports Complex in Orlando is used by all the U.S. major leagues and has helped pioneer the use of sport as a magnet for tourism and business. Christian Sylt discovered the magic ingredients.