Nation’s leading multi-sport venue for amateur and professional events re-launches as ESPN Wide World of Sports Complex and features signature ESPN elements; one-of-a-kind initiative to take youth sports to the next level
LAKE BUENA VISTA, Fla. — The widely acclaimed sports facility at Walt Disney World Resort was officially re-launched in February 2010 as ESPN Wide World of Sports Complex in an elaborate Hollywood-style “turf carpet” event that featured celebrities, Florida’s governor, ESPN on-air commentators and sports stars from the NFL, MLB, LPGA, Olympics and more.
Shawn Johnson (Olympic gold medal gymnast), Chad Ochocinco (Cincinnati Bengals), Jennie Finch (Olympic softball gold medalist) and Annika Sorenstam (LPGA) were among the star athletes who joined popular ESPN on-air personalities on the red carpet that was painted green with yard lines to resemble a football field. Florida governor Charlie Crist and senior executives from Disney and ESPN officially re-launched the 230-acre sports complex as Super Bowl champion New Orleans Saints kicker Garrett Hartley booted a football over the re-designed complex entrance amid fireworks and a sea of confetti. Immediately afterwards, Mickey Mouse led a throng of youth and pro athletes – representing the 70-plus sports held at the complex – through a huge ESPN Wide World of Sports Complex banner draped over the entrance.
‘It is our hope that, win or lose, every athlete who competes at the complex will walk away with lifelong memories.’
—George Bodenheimer, president, ESPN, Inc. and ABC Sports and co-chairman, Disney Media Networks
Afterwards, the celebrities, athletes and ESPN personalities attended a special reception at the complex’s re-themed ESPN Wide World of Sports Grill, followed by a special performance by the Harlem Globetrotters that featured Hartley, Sorenstam, Maurice Jones-Drew, Brandi Chastain and ESPN radio personalities Mike Greenberg and Mike Golic, who served as honorary assistant coaches. The game, called by ESPN’s “SportsNation” co-hosts Colin Cowherd and Michelle Beadle, aired Friday, Feb. 26, on ESPN2.
“At ESPN Wide World of Sports Complex, we are giving America’s youth athletes a one-of-a-kind youth sports experience that leaves them feeling as if they have reached the big time and made it onto ESPN,” said Ken Potrock, senior vice president of Disney Sports Enterprises. “Our goal is to ensure that the millions of athletes, coaches and fans who come through this sports complex at Walt Disney World Resort will walk in loving sports and walk out knowing that sports loves them back.”
The re-imagined ESPN Wide World of Sports Complex is taking youth sports to the next level by providing an immersive sports experience for the more than 2 million athletes, coaches and fans who come to the complex each year, while also connecting them to their favorite ESPN programs, personalities and elements. It also provides advertisers a new platform to reach the youth sports market.
As part of the project, Disney and ESPN have added many technological and experiential enhancements designed to replicate the signature elements of ESPN throughout the complex, including 56 high-definition cameras (42 robotic, 10 handheld and four studio), 40 high-definition video screens at 17 locations (including three jumbo screens) and a 2,500-square-foot Production Center with links to ESPN facilities in Bristol, Conn., New York and Los Angeles. Also, there is a 20-zone audio system, a welcome center, a huge complex marquee and the Innovation Lab where the ESPN Emerging Technology group is testing and developing innovative new on-air applications.
“This complex embodies the ESPN and Disney commitment to excellence, ensuring that athletes and their families have the best possible experience,” said George Bodenheimer, president, ESPN, Inc. and ABC Sports and co-chairman, Disney Media Networks. “It is our hope that, win or lose, every athlete who competes at the complex will walk away with lifelong memories.”
The re-imagining of ESPN Wide World of Sports Complex is the latest initiative in the growing sports business at Walt Disney World Resort. In late 2007, the sports complex added additional outdoor playing fields for football, soccer, lacrosse and field hockey competitions. And in 2008, the sports complex opened Jostens Center, a state-of-the-art fieldhouse that allows Disney to accommodate twice as many indoor sports events each year. Additional expansion plans are in development, including a planned 100-lane bowling facility.
Disney Sports annually stages more than 350 events and has accommodated approximately 70 different sports involving athletes from more than 70 countries. Among those events are Atlanta Braves spring training, Chelsea Football Club events, the Pop Warner Super Bowl, AAU National Championships, Varsity Cheer events, the World Cheerleading Championships, the ESPN RISE Games, USSSA events and the Walt Disney World Marathon, one of the top marathons in the nation. ESPN televises dozens of sporting events from the complex, and from 2004-11, Walt Disney World Resort and ESPN hosted the popular ESPN The Weekend event at Disney’s Hollywood Studios and the complex.
About ESPN Wide World of Sports Complex
ESPN Wide World of Sports Complex, which hosts more than 350 events a year, is the leading multi-sport venue for amateur and professional sports in the nation, accommodating 70 different sports and athletes from more than 70 countries. Designed to take youth sports to the next level, the 230-acre facility features multiple competition venues, including Champion Stadium, the HP Field House, the Jostens Center, the Hess Sports Fields, a track & field facility, a tennis complex and a baseball/softball sportsplex. It is also home to the ESPN Innovation Lab, a real-world testing ground for the ESPN Emerging Technology Group that develops ground-breaking on-air products like Ball Track and ESPN Snap Zoom, as well as development of its new 3-D television channel. In addition, the complex features 56 high-definition cameras and 40 high-definition video screens, including three jumbo screens, which can capture and display footage from any event taking place at the complex. The camera and video screens, as well as a 20-zone audio system, are controlled through the state-of-the-art HD and 3-D Production Center with direct links to ESPN facilities in Bristol, Conn., New York and Los Angeles. For more information, visit www.wdwnews.com for press releases, photos and videos. Follow us on Twitter at @DisneySports.
Variety of Sports/Competitions
|Adventure Racing||Cross Country||Ice Hockey||Rugby||Twirl|
|Archery||Dance||In Line Hockey||Running||Video Gaming|
|Badminton||Dodge Ball||In Line Skating||Soccer||Volleyball|
|Baseball||Dragon Boat||Judo||Softball||Wake Boarding|
|Basketball||Fast Pitch Softball||Jump Rope||Surfing||Walking|
|Bass Fishing||Fencing||Karate||Table Tennis||Water Skiing|
|BMX Racing||Field Hockey||Lacrosse||Tae-Kwon-Do||Weightlifting|
|Bowling||Flag Football||Marathon||Team Handball||Wrestling|
|Boxing||Foot Bag||Martial Arts||Tennis||And more…|
|Canine Agility||Football||Paintball||Track & Field|
|Cheerleading||Golf||Powerlifting||Trampoline & Tumbling|
Darrell Fry, Walt Disney World Public Relations, email@example.com 407/566-5338