New Destination Featuring Immersive Sports Experiences to Open at Disney Springs
LAKE BUENA VISTA, Fla. (June 3, 2015) – The Walt Disney Company and the National Basketball Association (NBA) announced today that they have begun developing “The NBA Experience at Walt Disney World Resort” at Disney Springs in Lake Buena Vista, Fla.
This expansive, one-of-a-kind destination will feature hands-on activities that put families and guests of all ages right in the middle of NBA game action. Guests will enjoy immersive NBA video productions and numerous interactive experiences, as well as a restaurant and a retail store.
“We’re thrilled to work with the NBA to take our guests inside the world of professional basketball with an extraordinary entertainment experience,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “We’ve had a long and successful partnership with the NBA through ESPN, and we will continue to build on that foundation as we bring the Disney and NBA brands together for the first time in this exciting and innovative way.”
“We look forward to uniting the passionate, global fan bases of the NBA and our longtime partner, Disney,” said NBA Commissioner Adam Silver. “Working with the world’s top creator and operator of themed entertainment attractions, we can’t wait to bring the magic of Disney and the excitement of the NBA to guests from around the world.”
“Basketball fans of all ages will be able to experience the game in a whole new way when they visit ‘The NBA Experience at Walt Disney World Resort,’” said Bob Chapek, chairman of Walt Disney Parks and Resorts. “We’re excited to join the NBA in offering this unique form of family entertainment. It will be a terrific addition to the world-class lineup of shops and restaurants coming to Disney Springs.”
About Walt Disney Parks and Resorts
Walt Disney Parks and Resorts are where dreams come true. Nearly 60 years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of five of the world’s leading family vacation destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; and Hong Kong Disneyland Resort, located on Lantau Island. A sixth resort, Shanghai Disney Resort, is currently under construction in Pudong New District, Shanghai. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club; Aulani, A Disney Resort and Spa; Adventures by Disney, a guided group vacation experience to some of the world’s most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts and attractions.
About Disney Springs
Representing the largest expansion in Downtown Disney history, Disney Springs will be a one-of-a-kind Disney experience, treating guests by day and night to great dining, shopping and entertainment amid beautiful open-air promenades, flowing springs and waterfront charm. With an air of sophisticated grace and design that harkens to Florida’s waterfront towns, Disney Springs will be home to four distinct, outdoor neighborhoods opening in phases: The Landing, Town Center, Marketplace and West Side. When fully completed in 2016, Disney Springs will double the number of shopping, dining and entertainment venues – from the current 70 to approximately 150. Disney Springs is part of the Walt Disney World Resort, the number one family vacation destination in the world, located in Lake Buena Vista, Fla.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2014-15 season featured a record 101 international players from 37 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which recorded 26.9 billion page views during the 2013-14 season, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 820 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $242 million to charity, completed more than 3 million hours of hands-on community service, and created more than 915 places where kids and families can live, learn, or play.
Amanda Thorn, NBA, (212) 407-8477, firstname.lastname@example.org
Kim Prunty, Disney, (407) 828-3814, email@example.com