Heat Health and Cooling solutions brand signs multi-year deal with runDisney to become an official sponsor starting in 2024; The company’s extensive line of wearable cooling products to be part of all runDisney race weekends at Disneyland Resort and Walt Disney World Resort
LAKE BUENA VISTA, Fla. (Nov. 2, 2023) – MISSION, a market leader in wearable cooling solutions, has become an official sponsor of the popular runDisney race series, adding even more “coolness’’ to races at Disney Parks.
MISSION, which signed a multi-year contract with runDisney, will showcase its broad range of innovative cooling products at runDisney race weekends at Walt Disney World Resort in Florida and Disneyland Resort in California.
“Magic and miles have always been at the heart of runDisney and by teaming up with MISSION cooling, we’re eager to bring a new level of cool innovation to the course,” said runDisney Vice President Adam Ball.
Established in 2008 by a world-renowned team of scientists, engineers, and world-class athletes, MISSION has pioneered innovative cooling solutions that not only address the immediate concerns of comfort and safety, but are also scientifically proven to improve efficiency and performance in the heat. Those will be especially useful for runDisney runners who will, for instance, get a MISSION cooling towel at the finish line of all races when the weather is unseasonably warm.
“The heat can be major threat to our health and performance, which is why we have been focused on creating wearable cooling solutions for the most active people for the last 15 years – from pro athletes to laborers to weekend warriors and everyone in between – in ways that improve their comfort, safety and performance in the heat and we look forward to doing the same thing with thousands and thousands of runDisney runners,’’ said MISSION co-founder and former pro football player Chris Valletta. “This collaboration with runDisney is another example of our commitment to bringing our scientifically proven cooling solutions to every race participant so they can experience the same benefits as millions have before them, helping to contribute to the most magical run experience ever.’’
The runDisney race series is one of the largest race organizations in the United States with more than 170,000 runners participating in runDisney events each race season, plus virtual races. There are four race weekends at Walt Disney World Resort and two at Disneyland Resort. Each race weekend features a 5K, 10K, 10-miler or half marathon, challenge events (e.g. 10K and a half marathon) and a health and fitness expo, plus yoga at select race weekends. The Walt Disney World Marathon Weekend also offers a full 26.2-mile marathon.
MISION, established in 2008 by a world-renowned team of scientists, engineers, and world-class athletes, was born from a mutual understanding of the detrimental effects of heat on comfort, safety, and performance. With a combined drive to combat these challenges, MISSION pioneered innovative cooling solutions that not only address the immediate concerns of comfort and safety, but are also scientifically proven to improve efficiency and performance in the heat. For the last 15 years, MISSION has earned the position as the U.S. market leader in wearable cooling innovations, with products sold in over 25,000 U.S. retail stores, online and via Industrial channels, helping some of the largest global companies improve comfort, safety and performance in the heat for their employees. The broad portfolio of head-to-toe MISSION cooling gear is approved as part of the heat-safety guidelines recommended by the Korey Stringer Institute and the Heat Safety & Performance Coalition (HSPC), a nonprofit organization dedicated to improving safety and performance in the heat for workers, athletes and warfighters in the United States.